⚡
Bridged × Global Energy Show Canada
👋 Hi — this takes about 10 minutes

AI Readiness Intake Form

Help us understand your marketing setup, conversion channels and KPIs so we can build the right AI agents for your show.

Event Overview Marketing Channels Conversions KPIs & Goals
⚡ Step 1 of 4

Event Overview

A few quick questions about the show and where things stand right now.

Delegates / Attendees
Sponsors
Exhibitors
Speakers
Media / Press
Early marketing phase
Building awareness, growing the list — event is 6+ weeks out
Conversion push
Driving registrations and exhibitor sign-ups actively right now
Final run-up
Event is 2–4 weeks out, focused on last-mile engagement
Pre-event / on-site
The show is imminent or happening — operational support mode
Not enough delegate registrations
Converting sponsors / exhibitors
Poor intent signals on leads
Team overwhelmed by manual queries
Low website engagement
Email open / click rates declining
Personalising outreach at scale
📣 Step 2 of 4

Marketing Channels

Help us understand where your marketing effort currently goes — this tells us where the agents can add the most value.

🌐 Event website
✉️ Email marketing
💼 LinkedIn
🔍 Paid search / Google Ads
📲 Paid social
📈 Organic SEO
🤝 Partner / media outreach
📞 Direct sales / telemarketing
📝 Content / thought leadership
🏛️ Industry associations
Email
Website / organic traffic
Paid (search or social)
Direct outreach / sales
Referral / partner network
Not sure — we don't track this well yet
1
2
3
4
5
Needs a lot of work Very strong
🎯 Step 3 of 4

Conversion Points

Understanding where visitors convert (or don't) is essential for placing AI agents in the right spots.

Mainly just the homepage
Most visitors land on the homepage regardless of audience type
A few dedicated pages, but not fully built out
e.g. a sponsor page or a registration page, but not audience-specific
Dedicated landing pages per audience group
Separate journeys for delegates, sponsors, exhibitors etc.
Campaign-specific landing pages
Pages built around specific pushes (early bird, speaker announcements etc.)
🎟️ Prospective delegates
🔁 Existing / returning delegates
💰 Sponsor prospects
🏢 Exhibitor prospects
🎤 Speaker / media visitors
🤷 Not sure — no clear data
Landing on the homepage — they browse but don't go deeper
Reaching the pricing or registration page but not completing
Sponsor / exhibitor enquiry form — lost before submitting
During email nurture — they open but don't click through
We don't have clear visibility on this yet
Under 50
50 – 200
200 – 500
500+ — it's a real operational burden
🎟️ Registers for the event
💼 Submits a sponsor / exhibitor enquiry
📅 Books a meeting with sales
📥 Downloads content / joins email list
🔗 Visits a high-value page (pricing, exhibitor pack)
⏱️ Engages / spends meaningful time on site
📊 Step 4 of 4

KPIs & Goals

Rate how important each KPI is for this show. This shapes which AI agents we prioritise building first.

📋 Delegate registration volume
★★★★★
💰 Sponsor / exhibitor conversion rate
★★★★★
🎯 Lead quality / intent scoring
★★★★★
⚙️ Reduction in manual operational queries
★★★★★
💬 Website / email engagement rate
★★★★★
😊 Attendee NPS / satisfaction
★★★★★
📂 First-party data capture (for future campaigns)
★★★★★
🐦 Early bird / price deadline
🎤 Speaker announcement
💼 Sponsor outreach push
✉️ Email nurture sequence
📱 Social media campaign
🎯 Paid retargeting
Nothing specific yet
✅

Thanks — we're ready to build.

Your intake is complete. The Bridged team will use these insights to prepare AI agent prototypes tailored to Global Energy Show Canada before our first planning call with you.